In the vast realm of product sales, the art of photography reigns supreme, holding the power to sway the fate of your merchandise. Yet, the delicate world of jewelry presents its own unique challenge, where even the most exquisite pieces can falter if not captured with precision. With the wrong light, camera, or lens, their allure can fade into mediocrity.

Endless hours of trial and error may leave you frustrated, realising that mere experimentation is not enough to unlock the secrets of stunning jewelry photography. Fear not, for here lies a guide that delves into the very essence of this craft.

It will unravel the fundamentals, guiding you through the intricate dance of lighting setup, post-processing, and every hidden facet in between. Brace yourself, for we shall ensure that the final image of your product is nothing short of perfection.

Capturing the essence of your jewelry with finesse serves as the key to unlocking its full potential in the realm of sales. As we embark on this enlightening journey, we shall not neglect the art of capturing breathtaking jewelry photographs from the comfort of your own abode.

So gather your curiosity, let your creativity flourish, and embark on a voyage where knowledge and skill shall intertwine to manifest captivating visual stories of your cherished pieces.

Key Takeaways

  • Lighting is crucial in jewelry photography to overcome challenges such as shadows and reflections. Soft and indirect light is recommended, and a bright, large softbox can be an effective lighting solution.
  • Different jewelry pieces require specific approaches and setups. Reflectors and cards can help control reflections, and a well-considered home setup can yield excellent results.
  • Composition plays a vital role in showcasing jewelry. Consider the position of the jewelry in the frame, camera angles, and the use of the rule of thirds for multiple pieces.
  • Choosing a simple background that complements the jewelry and avoids distractions is essential. Block colors or plain backgrounds, like a sheet of paper, work well.
  • Proper cleaning of the jewelry before the shoot and using non-abrasive cleaning solutions can help capture a natural sparkle in the images.
  • When it comes to cameras, a larger and more versatile model provides flexibility for experimenting with different lenses. The Canon EOS 70D DSLR is recommended for its compatibility and features.
  • Macro lenses are ideal for jewelry photography, allowing close-up shots with greater detail. The Canon EF 100mm and Panasonic LUMIX G MACRO LENS, 30MM are excellent options.
  • Camera settings like white balance, focus, aperture, and ISO need careful consideration to achieve desired results. Manual white balance adjustment and experimenting with focus and aperture settings are crucial.
  • Recommended accessories include a tripod for stability, a lightbox for soft lighting, a remote shutter release to minimize noise, a stable surface for the jewelry, and firm paper or foam boards to control reflections.
how to photograph jewelry

How to photograph jewelry at home


This is perhaps the most important element of any image, regardless of your subject. When it comes to photographing jewelry, you’ll have myriad challenges with shadows and reflection. Each jewelry product comes with its own unique set of curves and reflective surfaces. You’ll have to spend some time getting used to the piece in question.

It’s important to use plenty of light when capturing jewelry images. Natural light that’s diffused and soft can work well, but is far from practical in many indoor settings.

A bright, large softbox is the best way to go when shooting jewelry indoors. They keep everything brightly lit without throwing up crazy reflections. The keywords to remember are soft and indirect. Direct light is your enemy with jewelry photography.

If you’re on a budget, a bare bulb shielded by a sheet of white paper can be a great source of soft, indirect light.

The position of your lighting setup will be determined by the jewelry piece in question and the number of light sources you’re using. Experiment with positioning your light overhead and directly to the side until you find the appropriate fit for your product.

Necklaces Vs Rings

Your approach to your photos and setup will change depending on whether you’re capturing a necklace, a ring or a different piece altogether. The reflections, shadows and composition all change each time.

Using a reflector and a black or white card will help keep unwanted reflections at bay. These can be bought professionally or made at home with sheets of card and tin foil. A closely considered home setup can still produce excellent shots.

If you’ve got great lighting, a good tripod and decent reflectors, it’s even possible to get great photos with an iPhone at home! Using an appropriate background is also important. A simple, plain background is best.


When you photograph jewelry, it’s important to know how best to showcase your product. The position of your jewelry in the frame and your camera’s angle are the main things to consider.

You may want to ask yourself the following questions:

  • Are you photographing a single piece or multiple pieces?
  • Are there particular colors you would like to draw focus to?
  • Which areas of your jewelry are the brightest and most eye-catching?
  • Which shapes and lines for the product are the most important to capture?

The answers to these questions will determine your approach to composition. For single pieces, it’s probably best to keep it simple and center your ring or necklace in the frame. For multiple pieces, following the rule of thirds will help you.

Consider your image as consisting of nine separate sections. Experiment with how your subject is balanced across these sections to produce a stunning photo. The angle of your camera will change the shapes and lines captured in your photo. An overhead shot might capture the overall shape of a piece but lack the depth you need.

A side-on shot might capture some interesting lines, but lose the overall impression of the piece. Experiment with your camera angle until you have the perfect shot for your product.

A good post production tip is to use the “Unsharp Mask” feature in photoshop. This can sharpen up your image when you need that extra boost.

Choosing a Background

jewelry sparkle

A loud, busy background is the last thing you want for this kind of photography. Rings and necklaces are full of intricate details that take a lot of work to capture properly. A loud background will only distract from this. Simple, block colors are usually best. Even a sheet of paper can do the trick.

Consider the colour palette of your pieces and choose a tone that will compliment it well. Would a white background work, or would something darker be better? You want your photography to celebrate your subject, so it’s important to pick a background that supports your work rather than distracts from it.

How to Make Jewelry Sparkle

If you get your setup perfect, it will be much easier to capture a natural sparkle in your pieces. Use our tips above for lighting, background and composition to get the image you’re looking for. Thoroughly cleaning each product before your shoot will also work.

A non-abrasive, cleansing solution can be used to get your jewelry photography ready. A little buffing with a microfiber cloth can really boost your images. The last thing you want in post production is to find smudges and smears across a necklace or ring. For some images, a white background may blow out the sparkle in your image.

Consider these tips on a case by case basis.

Which Camera is Best for Jewelry Photography?

There’s plenty to consider before buying a new camera for jewelry photography. In many ways, your lighting and camera lens are far more important. However, a larger, more versatile camera will give you the flexibility to play around with multiple lenses. A more adaptable model will also give you more freedom to play around in the studio.

For something as tricky as photographing jewelry, increased wiggle room can be a godsend.

Canon EOS 70D DSLR

It’s not the only option out there, but we think this is a great camera for versatile jewelry images. The EOS 70D is compatible with the full line of Canon EF and EF-S lenses, which should be more than enough to produce stunning product photography.

The intelligent auto mode, powerful manual control mode and smart viewfinder make this a handy piece of kit.

Which Lenses Are Best for Jewelry Photography?

The nature of this kind of photography means you should be using a macro lens. This will be far more forgiving when getting up close and personal to your subject. Some options are a bit on the pricey side, but if you’re photographing jewelry, they’re practically essential.

Luckily, there’s plenty of good macro products out there. Just make sure the lens you’re considering is compatible with your sensor and camera.

Canon EF 100mm

This is a stunning macro lens for close-up product photography. The inner-focusing system and full-manual settings give you ultimate control over your images. One thing you’ll need to consider for this type of photography is image blur. The image stabilization that comes with this model should help out a great deal.


If you’re working on a budget, this is a great option. This is a perfectly capable lens, especially considering the price point. The optical image stabilization and excellent close-up focus will elevate your jewelry photography. This model is particularly good at producing beautiful bokeh shots.

Camera Settings

There’s plenty to tinker with when getting great product photos of jewelry. The intricate details of rings and necklaces can make it difficult to find the appropriate depth of field. Another challenge, and one of the most important things to consider in this genre of photography, is your white balance.

jewelry photographs

White Balance

One of the most common challenges with jewelry photography is the images coming out with an orange hue. This is caused by the white balance setting on the camera fighting against natural and artificial light. As a general rule, daylight comes with a naturally blue hue and light from bulbs appears as orange.

The white balance setting on a camera is designed to “guess” the correct color when capturing a photograph. If it’s grappling with both natural and artificial light, excessively blue or orange product images are the result. It’s best to set your white balance manually to get the image right.

Experiment with your camera settings until you’re happy with the image.


Getting the right focus for shooting this kind of product can be tricky, especially when you’re not using a macro lens. No matter what equipment you’re using, you should get as close as you can to your subject while maintaining focus. Using enough light will go a long way here.

Once you’ve got at least one good photo with your whole product in focus, feel free to play around with focusing in on one spot in particular.


If you want more control over the focus for your photos, tweaking the aperture will help you. The higher your aperture number, the more of your subject will be in focus. This will let in less light, however, so it’s necessary to experiment and find a good compromise for each photo.


Photographing jewelry demands a bright lighting setup. As you’ll be working with a lot of light in your studio, it’s best to set your ISO to a lower setting. This makes your equipment less sensitive to light and will likely aid the look of your image.

More Recommended Accessories

Using the right kit will make shooting a whole lot easier. You want your images to look great, so it’s important to use the right tools. Consider the following accessories when working:

  • A tripod. Camera shake is one of your biggest enemies for this kind of work. Using a tripod will keep your camera steady and eliminate unwanted blur and noise.
  • A Lightbox. Lighting is probably the most important factor for any kind of photography. Use a lightbox to get soft, indirect light for your images.
  • A remote shutter release. To further reduce the risk of noise in your images, use a remote control to take the shot.
  • A stable surface like a table. It’s a simple one, but it’s important. A flat, steady surface for your jewelry is essential for crisp images.
  • Firm paper or foam boards. You can use these to block unwanted reflections from ruining your work.
  • Holders and props. These can prop your necklace or ring upright for the perfect composition.


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As we navigate the intricate world of jewelry photography, it becomes apparent that capturing the desired essence of a necklace or similar adornment can prove to be a daunting task. Every subject presents its own unique challenges, and it is our hope that the invaluable tips shared on this page have paved the path towards enhancing your craft.

Amidst the wealth of knowledge imparted, two words stand tall, beckoning you to embrace them as your guiding stars: lighting and macro. These two pillars hold the key to vanquishing shadows and reflections, while preserving the utmost clarity in your close-up compositions. Remember them well, for they shall be your steadfast companions on this photographic journey.

No matter the nature of your setup or your level of experience, we wish you boundless luck and success. The art of capturing jewelry in all its resplendent glory requires perseverance, creativity, and an unwavering commitment to honing your skills.

As you embark on your own path, may your photographic endeavours ignite a spark of inspiration, spark conversations, and illuminate the importance of presenting these cherished pieces in their true magnificence.

Now, armed with newfound knowledge, let your creativity shine, capture the essence of each jewel, and invite the world to marvel at their enchanting allure.